Rico Manufacturing Promotes Brian Willingham as Director of Sales

RICOLatest News, News & Articles, Press

RICO Manufacturing
691 West Liberty
Medina, Ohio 44256

330-723-4050

marketing@ricoequipment.com
www.ricoequipment.com

Release Date: January 23rd, 2024

For Immediate Release

Rico Manufacturing Promotes Brian Willingham as Director of Sales

Medina, OH – January 23, 2024 – As of January 1, 2024, Brian Willingham has assumed the role of Director of Sales at Rico Manufacturing, marking a significant milestone in his 18-year journey with the company. Beginning his career on the manufacturing floor, Brian progressed through assembly and inspection roles, eventually transitioning to customer service and then to the sales department. He is among the few employees who possess knowledge of the entire truck manufacturing process, from creation to completion.
In his new capacity, Brian will spearhead the sales, marketing, and aftermarket teams. His primary objective is to drive the company's growth and elevate Rico's presence in the materials handling industry. Brian aims to strengthen relationships and partnerships with existing dealerships while expanding our dealer networks for sustained long-term success.

“We are proud to announce the promotion of Brian Willingham to the role of Director of Sales. With a stellar track record of exceeding targets and a deep understanding of our industry, Brian brings a wealth of expertise to this leadership position. This promotion reflects our commitment to recognizing and fostering talent within our organization.” Steve Shuck, President commented.

For more information on RICO Manufacturing’s custom material handling solutions, contact Brian Willingham at 330-723-4050 ext. 8214 or visit our website at www.ricoequipment.com.

About RICO Manufacturing

Headquartered in Medina, Ohio, RICO Manufacturing has been designing and manufacturing specialized lift trucks since 1984 for the most rigorous and demanding industries around the globe. Our custom solutions range in capacities from 1,000 lbs. to over 400,000 lbs. We are very proud to be one of the most self-sufficient companies in the industry. With over 98% of our work performed in-house from design to fabrication to assembly, we are truly unique in the material handling equipment manufacturing industry.

Image

Rico Manufacturing Enhances Safety with OSHA-Compliant EX Forklift Conversions

RICOLatest News, News & Articles

RICO Manufacturing
691 West Liberty
Medina, Ohio 44256

330-723-4050

marketing@ricoequipment.com
www.ricoequipment.com

Release Date: December 20, 2023

For Immediate Release

 

Rico Manufacturing Enhances Safety with OSHA-Compliant EX Forklift Conversions

 

Medina, OH – December 20, 2023 – Rico Manufacturing, a leader in material handling equipment, announces an expansion of its EX-forklift conversion services, aligning with Occupational Safety and Health Administration (OSHA) standards. This initiative is vital for forklift dealers and end users operating in environments with flammable vapors or dust.

In accordance with OSHA 1910.178(b)(7), Type EX forklifts are designed for safe operation in atmospheres containing flammable vapors or dusts. Rico Manufacturing's EX conversions ensure compliance with OSHA standards (1910.178(c)(2)(ii)), permitting the use of approved power-operated industrial trucks in these potentially hazardous conditions.

Dealers and end users must note that trucks designated as Type EX, whether manufactured or converted, require approval by a nationally recognized testing laboratory (NRTL). Rico Manufacturing emphasizes adherence to NFPA 505 (2006) 4.2.14, stipulating that the conversion of trucks for hazardous locations must comply with UL standards and be certified by an NRTL.

Compliance with these standards is a joint responsibility of forklift dealers and end users. Rico Manufacturing encourages vigilance in adhering to regulations, ensuring the safe operation of Type EX trucks in environments with flammable vapors, dusts, or other hazardous elements. Stay informed, prioritize safety, and utilize approved equipment for a secure and productive work environment.

For more information on Rico Manufacturing's OSHA-compliant EX forklift conversions and safety-focused solutions, please contact our Explosion Proof Specialists at 330-723-4050 ext.8217 or ext.8245 or email Sales@RicoEquipment.com

All EX-vehicles are built to the UL583 specifications and are approved by a National Recognized Testing Laboratory (NRTL) for operation in:

Class 1, Division 1 & 2, Group D Class 2, Division 1 & 2, Group G Hazardous Environment

Dealers have the capability to supply chassis suitable for conversion projects with the trucks specified below:

6K & 8K Pallet Truck                         HYSTER: W60Z & W80Z     YALE: MPW060E & MPW080E

3K, 4K, 6K, 8K & 10K Sit Down      HYSTER: E30XN, E40XN, E60XN, E80XN & E100XN

YALE: ERC030, ERC040, ERC060, ERC080 & ERC100VH

Image
Image
Image

** Rico provides an extensive range of trucks and rental options that are specifically designed to meet explosion-proof standards. **

Image

Media Contact: Jenn Gray Marketing Manager, Rico Manufacturing marketing@ricoequipment.com, 330-723-4050 ext. 8220

About RICO Manufacturing

Since 1984 RICO Manufacturing has been designing and manufacturing specialized lift trucks for the most rigorous and demanding industries around the globe.

RICO’s standard for excellence in design, manufacturing, and installation results in the best EX-rated lift trucks on the market today. All our explosion-proof lift trucks are designed around operator visibility, friendly maintenance, and outstanding parts/service support.

For more information on RICO Manufacturing’s custom material handling solutions, visit our website at www.ricoequipment.com or contact our sales team at 330-723-4050.

RICO Manufacturing Announces Delivery of 10,000th Custom Material Handling Solution

RICOLatest News, News & Articles

RICO Manufacturing
691 West Liberty
Medina, Ohio 44256

330-723-4050

marketing@ricoequipment.com
www.ricoequipment.com

Release Date: July 26th, 2023

 

For Immediate Release

 

RICO Manufacturing Announces Delivery of 10,000th Custom Material Handling Solution

RICO Manufacturing is honored to announce the delivery of our 10,000th custom material handling solution. The standup rider steel coil handler, model: R-CH-DD-R-400 has a capacity of 40,000 lbs. and will be used for moving coils in the steel industry.

RICO’s design challenge was to provide a compact, heavy capacity standup rider that featured operator comfort, advanced safety features, and clear visibility when engaging steel coils. Our solution included RAM® mounted cameras, backup cameras, safety lights, turn signals, ergonomic controls, operator present controls, and ease of maintenance with large and easily accessible compartments.

Throughout the design and build process our customer received milestone updates, videos and photos, and scheduled run off. This flow of information represented our commitment to delivering the right solution the first time. Our seasoned team of professionals from sales, engineering, and our highly skilled fabricators delivered the exact solution required on time with one of the quickest deliveries available in the material handling industry.

“Our skilled employees fuel our commitment to manufacturing excellence, ensuring that quality remains at the core of everything we produce.” said Steve Shuck, President, RICO Manufacturing.

“The completion of our 10,000th vehicle not only represents our longevity in the industry but RICO’s fierce commitment to providing timely solutions to our customers that help solve their material handling problems. That’s the RICO Advantage”

 

RICO 10,000th TEAM

Pictured above is the RICO Manufacturing team involved in the 10,000th vehicle delivery. From left to right: Cole-Welder, Mark-Quality Control, Madison-Lead Welder, Kori-Assembler, Bacil-Assembler, John-Lead Assembler, John-Welder, Adam-Specialty Sales  

About RICO Manufacturing

Headquartered in Medina, Ohio, RICO Manufacturing’s major client base is involved in industrial, commercial, automotive and military markets and our products are in use around the world. Our custom solutions range in capacities from 1,000 lbs. to over 400,000 lbs. We are very proud to be one of the most self-sufficient companies in the industry. With over 98% of our work performed in-house from design to fabrication to assembly, we are truly unique in the material handling equipment manufacturing industry.

For more information on RICO Manufacturing’s custom material handling solutions, visit our website at www.ricoequipment.com or contact our sales team at 330-723-4050.

2022 Aftermarket Compliance Sales Promotion

adminUncategorized

General Program Information:

Your environment may contain flammable gases, vapors, mists and dust that can form an explosive atmosphere. If the atmosphere is ignited, an explosion can take place which could result in severe or catastrophic harm to human life and property.How are you ensuring your lift truck is EX compliance safe?

  • National Fire Protection Agency (NFPA) compliant
  • FM approval compliant
  • OSHA 1910.178 (a) compliant
  • EX-safety requirements to prevent ignitable hazards

 

Safety starts with RICO!
Over time the wear and tear of daily use in a hazardous environment could cause many compliance features and components to fall below required standards, and the vehicle may no longer be EX compliant.

Maintaining safety and compliance belongs to the owner / operator!

RICO is here to help you ensure the compliance of your RICO manufactured EX-rated vehicles and the safety of your employees and property. It is recommended that all EX-rated vehicles be evaluated every two (2) years, or earlier if major repairs are done, to maintain FM compliance.

RICO offers a comprehensive Explosion Proof compliance inspection and repair program on all RICO EX-rated lift trucks.  Together — we can keep you in compliance, your team safe and your assets protected!

Download Brochure                        Download Order Form 

 

Promotion Details:

Option 1) Let RICO do the work for you 

  • Send your customer’s truck to RICO for a 92-point compliance inspection to ensure your truck complies with all defined regulations for an Explosion Proof truck.
  • Save $500 off the price of inspection* PLUS save 10% on all repairs** performed to bring your truck back into compliance.
  • All qualifying orders for inspection must be placed by December 31, 2022
  • All qualifying repair orders must be received by February 28, 2023

Option 2) Let RICO support you 

  • Certified EX servicing dealers – complete inspection of your customer’s truck to ensure the vehicle complies with all defined regulations for an Explosion Proof truck.
  • Save 10% on all components purchased through RICO to bring your truck back into compliance.
  • All qualifying part orders must be received by February 28, 2023

 

Eligible trucks: 

  • RICO manufactured, Explosion Proof trucks manufactured after January 1, 2016

Contact us today to take advantage of our 2022 Aftermarket Compliance Promotion.

Download and complete the promotional form and email a copy to customerservice@ricoequipment.com or call us to place your order at 330.723.4050 Option 2

                                     

RICO Introduces the New Explosion Proof Pallet Walkie Handler

adminNews & Articles

RICO Explosion Proof lift trucks set a new standard when operating machinery in potentially hazardous environments.

RICO’s standard for excellence in design, manufacturing and installation results in the best EX-rated lift trucks in the industry today. RICO’s explosion-proof lift trucks are designed around operator visibility, friendly maintenance, and supported by outstanding parts and service support.

Our newest Explosion Proof model, theHPWH-EX-80 Pallet Walkie Handler is designed for exceptional maneuverability – its compact design is ideal for operation in tight spaces and narrow aisle applications in industries where space is a concern. With load capacity up to 8,000 pounds, this truck is an ideal choice for heavy duty lifting as well.

In addition to the standard Explosion Proof components and features, a few key benefits of the HPWH-EX-80 include:

  • Rigorous Testing: Unlike other manufacturers, RICO EX trucks are built to UL583 specifications, and approved by FM Global, a Nationally Recognized Testing Laboratory, as an entire unit making RICO trucks the safest Explosion Proof lift truck in North America.
  • Operator Efficiency: Heads up BDI display enables clear view of battery status in normal operating position.
  • Ease of Maintenance: Easy access to serviceable components for quick maintenance and less downtime.
  • Flexible Conduit Cables: Providing improved flexibility and space saving.

RICO’s HPWH-EX-80 is at the top of its class when it comes to explosion-proof forklifts. Our next generation of explosion proof lift trucks set a new standard in confidence when dealing in potentially hazardous environments. 

RICO offers evaluations and services on all RICO manufactured trucks, along with education and tools in the field to assess EX compliance. When it comes to hazardous locations, RICO keeps your teams safe, compliant and your facility operating.

To learn more, or to speak with our experts about this and other RICO Explosion Proof models, contact us at 330-723-4050 Option # 1

RICO Introduces the new Explosion Proof Models (HSD-EX-AC-40)

adminNews & Articles, Uncategorized

RICO’s all new sit-down counterbalanced lift truck, the HSD-EX-AC-40, is at the top of its class when it comes to explosion proof forklifts!

With 4,000-pound load capacity, adjustable load attachments, and backed by RICO’s industry leading services and support, our next generation of explosion proof lift trucks set a new standard in confidence when dealing in potentially hazardous environments.

Safety is key when owning and operating lift trucks in hazardous environments and having the right truck for your application matters. The HSD-EX-AC-40 fits in several industries, including:

  • Paint
  • Chemical
  • Adhesives
  • Chemical coating
  • Military
  • Auto
  • Food & beverage
  • Medical

Not only is the HSD-EX-AC-40 perfect for many applications, but its capabilities also make it ideal for applications where tight maneuverability is needed. This truck has a smaller footprint than its comparable models and includes many safety features that make it a clear choice when working in hazardous locations. Features include:

• Static conductive steer tires
• Protected surfaces
• Rigorous testing
• Outstanding visibility
• Lighting packages
• Ease of maintenance
• Ergonomic controls
• Reduced costs
• Inventory control
• Exceptional maneuverability
• Drive, pump, and electrical enclosures
• Flexible conduit cables

All RICO EX trucks are tested to UL 583 specifications and approved by FM Global, a Nationally Recognized Testing Laboratory (NRTL). The HSD-EX-AC-40 is approved for operation in Class 1, Divisions 1 & 2, Group D and Class 2, Divisions 1 & 2, Group G hazardous environments.

When investing in a lift truck, exploring customization options that can better your vehicle’s productivity and safety is a critical part of the buying process. Just as crucial, however, is partnering with a lift truck manufacturer who understands the importance of meeting your custom demands and makes it a priority.

RICO vehicles are custom built to meet your specific application and the load requirements of any industry. Call us at 330-723-4050 or contact us by email at customercommunication@ricoequipment.com to learn more.

RICO expands EX program with new models

adminEx, News & Articles

RICO understands how important EX-rated lift trucks are to our customers’ operations. RICO is excited to announce the second expansion our Explosion Proof rental program – featuring new models for more applications and increased availability.   

Supply chain disruptions can be catastrophic to manufacturers, especially when it comes to hazardous areas where urgency is critical to maintain safety and compliance. 

This spring, RICO introduced new designs of our sit down counterbalanced and walk behind pallet trucks further expanding the application range of our Explosion Proof program.  The HSD-EX-AC-40 sit down counterbalanced handles up to 4,000 pound loads and has the best maneuverability in the industry in its class.  The HPWH-EX-80 walk behind pallet truck features exceptional maneuverability and offers increased load capacities up to 8,000 pounds.  We will be featuring these designs in the coming weeks, so be sure to stay tuned for more information. 

We have also increased our in-stock inventory of two (2) of our most popular and versatile EX 6,000 lb capacity sit down counterbalanced lift trucks – the DSD-EX-AC-60 and the HSD-EX-AC-60 – to ensure our partners are able to source the truck they need when they need it. 

Whether it’s with a custom build, or something more short term, RICO is your partner in EX trucks that handle specialized industries and applications.  

Common industries our trucks fit in include: 

  • Adhesive 
  • Aerospace 
  • Automotive OE and Aftermarket 
  • Chemical 
  • Coating 
  • Cosmetics 
  • Food & Beverage 
  • Medical and Healthcare 
  • Military 
  • Nuclear  
  • Oil & Gas 
  • Paint 
  • Pharmaceuticals 
  • Plastics 

All RICO EX trucks are tested to UL 583 specifications and approved by FM Global, a Nationally Recognized Testing Laboratory (NRTL) and approved for operation in Class 1, Divisions 1 & 2, Group D and Class 2, Divisions 1 & 2, Group G hazardous environments.  

When investing in a lift truck, exploring customization options that can better your vehicle’s productivity and safety is a critical part of the buying process. Just as crucial, however, is partnering with a lift truck manufacturer who understands the importance of meeting your custom demands and makes it a priority. 

RICO vehicles are custom built to meet your specific application and the load requirements of any industry. Call us at 330-723-4050 or contact us by email at customercommunication@ricoequipment.com to learn more. 

RICO Offers News Sales and Field Service Explosion Proof (EX) Training Courses – Register Today!

adminAftermarket, News & Articles

When working in hazardous-rated environments, safety is key to preventing disastrous events. Safe maintenance of your EX-rated lift truck not only protects assets and staff but can save you from costly non-compliance fines and downtime. EX-rated trucks have more specialized maintenance than a regular lift truck and it’s important to know these exceptions.

RICO University is pleased to be introducing five (5) new online classes to support the Explosion Proof program. The Explosion Proof training program features classes designed for field sales and service teams and includes learning paths for each team to help guide participants on the specific courses to take. The online featured EX courses will set you and your team up for success when it comes to the maintenance, service and inspection of your EX-trucks.

Benefits of EX Training through RICO University include:

  • Increase customer satisfaction by being their first point of service.
  • Drive sales through value added service and products.
  • Increase knowledge and expertise by taking courses from top experts in the field.
  • Decrease customer downtime with regular maintenance and compliance checks.
  • Increase customer run time by shortening maintenance lead times.
  • Reduce risk through staying current on requirements.
  • Reduce potential penalties and fines through scheduled truck inspections.
  • Lengthen the life of the truck by making sure all parts stay in optimal working conditions.
  • Retain compliancy by keeping trucks properly maintained.
  • Increase ROI of the capital investment by keeping original equipment in the field longer.

With support pre-and post-course, RICO partners with you and your field sales and service teams to ensure they are up to date on current OSHA requirements for EX compliancy in hazardous environments.

As someone your customer relies on, being knowledgeable about maintenance and safety of these EX-trucks makes you a vital partner. With your sales team educated on the technical aspects, they can sell more, and your service technicians can accurately and safely maintain these trucks for the end user.

RICO 2022 FEATURED ONLINE EXPLOSION PROOF COURSES

W_EX.P.G.201
What is EX? A Complete Guide to Explosion Proof for Field Sales and Service Teams
This 90-minute course is offered bi-monthly. The purpose of this training is to educate participants on standards and expectations related to the compliancy of RICO EX units. This includes, but is not limited to, review and presentation of EX ratings and classifications, authorized entities, components, systems and features as well as common failures that lead to loss of compliance.

W_EX.P.G.301
RICO EX Sales Advantage, Advanced Training for Field Sales Teams
This 45-minute course is offered bi-monthly. The purpose of this course is to educate field sales teams on how to sell the program, identify opportunities, address competitor claims and customer questions to aggressively drive sales growth.

W_EX.P.S.302
RICO Advanced Compliance for EX Lift Trucks for Field Service Teams
This 50-minute course is offered quarterly. The purpose of this training is to educate participants on the advanced standards and inspection procedures pertaining to RICO EX units. This will help service and sales personnel stay proactive and transparent about repairs and compliancy.

W_EX.P.S.303
RICO EX Advanced Systems for Field Service Teams
This 50-minute course is offered quarterly. The purpose of this training is to educate participants on the standards and expectations related to compliancy of RICO EX units. This includes but is not limited to reviews of components, assemblies, maintenance procedures, etc.

W_EX.P.G.304
RICO EX Program Advanced Sales Micro-Topics
These 30-minute courses are offered bi-monthly. This series of webinars is designed as a micro-topic important to the Explosion-Proof material handling market and RICO solutions. Each session covers a different topic and is designed as an open forum for lift truck dealer field sales teams’ discussion and conversation.

RICO offers an extensive catalog of courses, both EX-specific and general. For 2022, the micro-catalog of EX-specific webinars and programs are only available to employees of RICO dealer partners. To register, each participant must use their own username on RICO’s Dealer Portal to get participation credit. Courses may include a skill assessment depending on the course and trainer.

Register for your class today: https://ricoequipment.com/calendar/

New Dealer Portal provides 24/7 Access

adminNews & Articles, Press

New Dealer Portal Provides 24/7Access to RICO Sales and Service Information for Lift Truck Dealers and Manufacturers

To help lift truck manufacturers and dealers easily sell and service specially engineered lift trucks, RICO Manufacturing has launched a new dealer portal with 24/7 access to a wide variety of important sales and service tools. These include in-depth product specs and real-time availability, tech tip videos and repair instructions, and a regularly updated catalog of training modules and courses.

RICO is a partner for lift truck dealers when a customer’s material handling need can’t be met by standard truck solutions. Whether the lift truck has unique requirements for capacity, height or work environment, RICO has the capabilities to design a specialty vehicle and fabricate it from the ground-up.

Smooth sales process

Some lift truck dealers avoid selling specialty trucks because it seems too complicated to work with an engineering partner to design a custom truck, but the new RICO dealer portal streamlines the entire sales process. The portal provides materials that dealers can use to easily present a total, compatible lift truck solution that meets unique customer needs. This seamless transaction demonstrates to customers that dealers have a trusted and proven partnership with RICO.

“Our new portal gives dealers of all brands access to information so they can respond immediately with the design and sales processes for RICO specialty lift truck,” says [name, title]. This resource keeps dealers and RICO closely connected for fast, effortless collaboration, resulting in a smooth and fast sales experience for the customer.”

Service anytime and anywhere

With the new portal, lift truck technicians now have 24/7 access to extensive RICO service and parts resources to minimize downtime on specially engineered lift trucks.

“Now dealers can diagnose and address technical problems on RICO trucks faster than ever before,” says Steve Shuck, president at RICO Manufacturing. “Customers have peace of mind that their dealers hold all the tools to prevent costly service-related downtime.”

The new RICO dealer portal provides online resources for quick troubleshooting and diagnostic solutions, such as tech tip videos and repair instructions. Dealers can access this information anytime and anywhere, so their customers get answers quickly, regardless of the day or time.

“We’ve built trusted partnerships with lift truck dealers for the last 37 years, and this portal is just another way to advance that relationship to the benefit of our customers,” says Steve Shuck, President.

For more information about RICO specialty lift trucks, visit here. Lift truck dealers can register for the RICO dealer portal here.

About RICO

Since 1984, RICO Manufacturing has been designing and manufacturing specialized lift trucks for the most rigorous and demanding industries around the globe, including the manufacturing, military, automotive, steel, aerospace, agriculture and chemical industries. Headquartered in Medina, Ohio, RICO engineers design explosion proof vehicles, Die trucks, Heavy Capacity counterbalance lift trucks, and other application specific, custom designed material handling equipment with capacities from 1,000 to 400,000 lbs. In each case, RICO custom lift trucks solve a unique problem, reduce handling time, and are conducive to safe material handling. 

 

RICO Dealer Portal – solidify your status as a preferred lift truck supplier

RICOCompany

24/7 Access to Sales and Service Information Helps Lift Truck Dealers Serve Specialty Truck Users

RICO Dealer Portal

For most industrial applications, the key to staying profitable is to make and move a lot of product quickly and efficiently. Lift trucks and transporters are at the heart of these efforts to ensure raw materials come into the facility and finished products ship out as efficiently as possible. In the case of specialty applications that involve moving large, heavy and awkward loads, acquiring and servicing customized lift trucks can be especially complicated and time consuming.

To help lift truck manufacturers and dealers easily sell and service specialty lift trucks, RICO Manufacturing’s dealer portal provides 24/7 access to a wide variety of important sales and service tools, including in-depth product specs and real-time availability, tech tip videos and repair instructions, and a regularly updated catalog of training modules and courses.

RICO is a partner for lift truck dealers when a customer’s material handling need can’t be met by standard truck solutions. Whether the lift truck has unique requirements for capacity, height, or work environment, RICO has the capabilities to design a specialty vehicle and fabricate it from the ground-up.

Confidence to sell specialty trucks

“Some lift truck dealers shy away from specialty truck sales because it seems too difficult to work with a partner on designing a custom truck,” said Steve Shuck, President. “By not providing a full solution, there’s always a risk that a dealer may lose that customer to a competitor that can provide results. We’ve removed that concern completely by streamlining the entire sales process for dealers. The portal allows dealers to incorporate RICO materials into their assets and present a total, compatible solution. Such a seamless transaction demonstrates to customers that dealers have a trusted and proven partnership with RICO.”

Often, customers in need of a specialty truck find themselves in an urgent situation with costly downtime or capacity constraints. RICO’s custom engineering capabilities are the answer for applications that are outside the ordinary or can’t be served by standard lift truck models.

“Our new portal provides lift truck dealers access to information about RICO: our products, services and solutions, so they are equipped with critical tools to support their customer’s unique applications and requirements,” said Judy P. Love, Vice President Global Sales and Marketing. “With regular updates and exclusive content, the RICO Dealer Portal keeps dealers and RICO connected for fast, effortless collaboration resulting in a smooth and positive sales experience for the customer.”

Fast service is a game changer

When there’s a service issue, customers expect immediate results. The RICO portal’s online tools help lift truck dealers meet those expectations with resources to quickly troubleshoot, diagnose and address technical problems, anytime and anywhere.

“Now dealers can diagnose and address technical problems for RICO trucks faster than ever before,” says Bret Cooper, Aftermarket Manager. “Dealers hold all the tools to prevent costly service-related problems right at their fingertips. Providing this level of service can be a game changer to position a dealer as a reliable and trusted supplier.”

Resources on the portal will be continually updated to help dealer teams stay educated and up-to-date on the latest Rico product and service information. This is especially helpful for onboarding new employees.

“Our goal is to help lift truck dealers sell more specialty trucks,” said Adam Wachtel, Regional Product Specialist – Specialty Lift Trucks.” With the new online portal, dealers can provide their customers with peace of mind that RICO specialty trucks are proven, reliable, and fully supported in the future.”

Lift truck dealers can register for the RICO dealer portal here.