RICO Adds Talent, Experience to Head Up Sales Department

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Bob Gardner PortraitRICO Manufacturing welcomes Bob Gardner to the team. Bob joins RICO’s team as Vice President of Sales to continue our strategic growth and impact the support we provide to our customers for our custom lift trucks.

Bob will be responsible for managing the Sales Department and expanding their skills, performance benchmarks, activities, processes, culture, and accountability to achieve consistent and sustainable sales growth.

When asked about his first impressions of RICO, Bob states, “There is a tremendous amount of industry knowledge throughout the organization and a collaborative atmosphere where different disciplines work together to find creative solutions when issues arise on projects.  We have open communication and a desire to collectively meet commitments that have been made to our dealer partners and to the end users who put faith in RICO equipment solutions for their unique material handling challenges.”

With over twenty (20) years of sales and marketing experience, we are excited for Bob to take RICO Manufacturing to the next level. Prior to joining RICO, Bob was a Regional Market Manager for the Midwest region for Stanley Black & Decker.

Bob’s leadership background has come mostly from consumer durables such as tools, storage, and consumer housewares products.

Bob holds a bachelor’s degree in Business Management from the University of Massachusetts.

Need to get in touch with RICO? Contact us today!